Analyzing the Impact of Artificial Intelligence on Achieving Competitive Excellence and Entrepreneurship in the Labor Market

Abstract

This research aims to analyze the impact of artificial intelligence on achieving competitive excellence and entrepreneurship within the labor market. The research was conducted on a sample of e-commerce platforms. examining artificial intelligence as the independent variable comprising four dimensions: digital transformation, deep learning, expert systems, and cognition with competitive excellence as the mediating variable and entrepreneurship as the dependent variable. The main tool was the questionnaire, the hypotheses were tested through correlation and effect coefficients using structural modeling, and the research reached conclusions the most important of which is artificial intelligence contributes to achieving entrepreneurship in the labor market supporting the discovery of new opportunities and developing ideas and supporting competitive capabilities.