The Impact of Innovation in the Data Economy on Creating Economic Value: An Applied Study At The Trade Bank Of Iraq (TBI)
Abstract
This study aims to clarify the influence of innovation in the data economy on forming economic value at the Trade Bank of Iraq (TBI). A questionnaire was considered as a data collection tool and distributed to a sample of academic staff at the University of Kufa, as well as employees working in numerous departments of public administration and branches of the Trade Bank of Iraq in Baghdad and a number of other provinces. A total of 77 questionnaires were distributed with 65 valid were retrieved and analyzed using statistical methods with SPSS (version 27) software. The results proved a strong significant relationship between the level of data innovation and the creation of economic value. Besides, a supportive organizational culture for innovation enhances the efficiency of utilizing data as an economic resource.