THE NEW SEXUAL CATEGORIES AND THE PSYCHOLOGY OF THE SUBJECT AS 'SELF-ENTREPRENEUR': AN ANALYSIS OF THE DILEMMAS OF SEX-GENDER DISSIDENCE IN THE NEOLIBERAL CONTEXT

Abstract

This article investigates the ways in which different non-normative sex-gender identities—especially in the media context—are related to a neoliberal rationality of government of subjectivity and behavior. In particular, it proposes to show the consonance between certain forms of media construction of these identities and the notion of the subject as 'self-entrepreneur', present in contemporary psychological discourses. To show this relationship, the case of a press report titled "The new sexual categories" is analyzed, using discourse analysis tools from a pragmatic and Foucauldian perspective. Finally,