HUSSEIN A. M. & SALAH H. A. Banking on Customer Experience: Strategies for Delivering Exceptional Service and Building Lasting Relationships. International Journal of Innovative and Applied Finance, [S. l.], v. 7, n. 2, 2019. Disponível em: https://www.publishpk.net/index.php/ijiaf/article/view/168. Acesso em: 21 jun. 2025.