Digital Privacy in the Age of Big Data: Ethical and Legal Challenges

Abstract

The rise of big data has raised significant ethical and legal challenges related to digital privacy. This article examines the implications of data collection, storage, and analysis on individual privacy rights. The study explores the tension between the benefits of big data analytics for business and public policy and the need to protect personal information. The paper proposes a framework for balancing innovation with privacy protection, emphasizing the importance of regulatory oversight and public awareness.